Guide to Generating Video Scripts at Scale from Keywords
Creating video scripts at scale begins with effective keyword and topic research, followed by importing your keywords into the Bulk Video Script Generator.
Once your keywords are set up in the sheet, you can use functions to generate not only video scripts but also titles, descriptions, hashtags, and supporting research.
This guide will walk you through each step, from keyword research to scaling your content output.
Step 1: Conduct Keyword and Topic Research
The first step to generating high-quality scripts at scale is identifying the most relevant and high-impact keywords for your videos. Here’s how to approach it:
- Identify Your Target Audience and Goals: Consider who you’re making content for and what you aim to achieve with each video (e.g., brand awareness, lead generation, or engagement).
- Brainstorm Core Topics: Start by brainstorming the main topics relevant to your niche or industry. Think about the challenges your audience faces, trending industry topics, or frequently asked questions.
- Use Keyword Research Tools:
- Google Keyword Planner: Ideal for finding keyword volumes and competition levels.
- SEMrush, Ahrefs, or Moz: These tools can provide keyword suggestions, search volumes, and competition scores, which help you identify which keywords are worth targeting.
- AnswerThePublic: Great for discovering common questions and topics people are interested in around your keywords.
- Google Keyword Planner: Ideal for finding keyword volumes and competition levels.
- Analyze Competitors: Look at what keywords are driving traffic for your competitors. Focus on high-volume keywords with moderate competition that align with your content goals.
- Create a List of Keywords and Topics: Once you have a list of keywords, prioritize them based on relevance, search volume, and competition.
Step 2: Import Keywords into the Sheet
Now that you have your keywords and topics, it’s time to import them into the Bulk Video Script Generator. Here’s how to get started:
- Copy Your Keywords: Copy your final list of keywords from your research.
- Paste Keywords into the Sheet:
- Open the Bulk Video Script Generator sheet.
- Go to the designated column for keywords (e.g., Column A).
- Paste your keywords into this column so each keyword occupies a separate cell (e.g., A2, A3, etc.).
- Open the Bulk Video Script Generator sheet.
- Organize Your Keywords:
- If you’re dealing with a large list of keywords, consider organizing them by topic, intent (e.g., educational, promotional), or platform (e.g., YouTube, TikTok) in adjacent columns to keep everything structured.
Step 3: Use =ResearchTerm for In-Depth Exploration
For certain keywords, you may want additional context or insights to create a well-informed script. The =ResearchTerm function allows you to gather background information on any topic directly within the sheet.
- Type the ResearchTerm Function:
- Next to each keyword cell, type
=ResearchTerm(A2)
, replacing A2 with the cell reference containing your keyword. - Press Enter, and the function will fetch a brief summary or insight about the keyword topic. This information can help you build scripts that are more accurate, informative, and engaging.
- Next to each keyword cell, type
- Generate Research-Based Insights:
- If you need citations or sources, consider using
=ResearchWithSources(A2)
to retrieve information alongside clickable sources for verified insights.
- If you need citations or sources, consider using
- Apply Across Multiple Keywords:
- Use the drag-and-fill feature to quickly apply the
=ResearchTerm
function down your list of keywords, allowing you to research multiple topics at once.
- Use the drag-and-fill feature to quickly apply the
Step 4: Generate Video Scripts, Titles, Hashtags, and Descriptions
With keywords and research insights in place, you’re ready to generate various video elements. Each element can be generated from your keywords with dedicated functions in the sheet.
1. Generate Video Scripts
- To create a video script based on a keyword, use the function
=TikTokScript(A2)
for a TikTok-optimized script, or=YTShort(A2)
for a YouTube short. - Replace A2 with the cell reference for each keyword to customize the script for that topic.
- Press Enter to produce a script tailored to the platform, complete with a hook and call to action.
2. Create Video Titles
- For engaging titles, use
=GenerateTitle(A2)
. This function generates a title based on your keyword that’s designed to grab attention and encourage views. - Titles can be modified later to adjust for platform-specific character limits or tone.
3. Generate Hashtags
- Hashtags help increase discoverability, especially on platforms like Instagram, TikTok, and YouTube. To create relevant hashtags for each keyword, type
=GenerateHashtags(A2)
. - This function will produce a set of hashtags relevant to your keyword or topic, maximizing reach.
4. Write Descriptions
- Use
=GenerateDescription(A2)
to create a brief, platform-friendly description that provides context for the video while enticing viewers to watch. - Adjust or add to descriptions as needed to align with specific platform requirements or tone.
Step 5: Scale Your Content Creation with Click-and-Drag
Once you’ve set up the functions for each content element (e.g., script, title, hashtags, description) for one keyword, you can quickly scale content creation across your list.
- Apply Formulas Across Multiple Cells:
- After entering the desired function (e.g.,
=TikTokScript(A2)
) for your first keyword, click on the cell’s bottom-right corner to activate the fill handle. - Drag the fill handle down the column to apply the formula across multiple rows, enabling automatic generation of scripts or other elements for each keyword in your list.
- After entering the desired function (e.g.,
- Check for Platform-Specific Requirements:
- While generating in bulk, it’s helpful to periodically review results to ensure each script, title, and description aligns with the intended platform’s tone and length requirements.
- Batch-Edit as Needed:
- If you’re producing content for multiple platforms, use a column to specify the target platform (e.g., “YouTube” or “TikTok”) and adjust functions accordingly (e.g.,
=YTScript(A2)
or=TikTokScript(A2)
).
- If you’re producing content for multiple platforms, use a column to specify the target platform (e.g., “YouTube” or “TikTok”) and adjust functions accordingly (e.g.,
Step 6: Optimize and Refine
While scaling is efficient, ensure the content quality remains high by reviewing and optimizing results.
- Review and Customize:
- After generating scripts, titles, and descriptions, read through each to ensure they fit your brand’s voice and message. Minor edits can enhance clarity, appeal, and relevance.
- After generating scripts, titles, and descriptions, read through each to ensure they fit your brand’s voice and message. Minor edits can enhance clarity, appeal, and relevance.
- Use Super Prompts for Depth:
- Combine cells to give more context to your AI generator. For example, you could combine A2 (keyword), B2 (audience), and C2 (goal) with a custom function to add depth. Use a prompt like
=Custom1(A2, B2, C2)
to create scripts that are fine-tuned for specific use cases.
- Combine cells to give more context to your AI generator. For example, you could combine A2 (keyword), B2 (audience), and C2 (goal) with a custom function to add depth. Use a prompt like
- Analyze and Iterate:
- Track engagement metrics (e.g., views, clicks, shares) for each video. Use these insights to adjust future keyword lists and optimize scripts to align with audience preferences and trends.